Ohvriabi is a counselling and support service that helps people in Estonia who have experienced violence, crime, or crisis. Their work is sensitive and people-centred – and the new brand needed to reflect that.

The goal was to create a visual identity that feels supportive and trustworthy. The brand’s core elements are a calm colour palette and graphic shapes that symbolize protection and support.

Brand elements: logo, tagline, typography, colour palette, graphic elements, business cards, social media visuals, and printed materials.