Bercman Technologies is an Estonian technology company developing smart traffic solutions to make urban spaces safer and more intelligent.

Before going public, Bercman needed a stronger and more cohesive visual identity that would convey the company’s innovation capacity, precision, and international ambition. The new brand language highlights these qualities — technological, professional, yet human, just like Bercman’s solutions.

Brand elements: typography, colour palette, icons, printed materials, social media visuals, website photography, brand video, PowerPoint templates, business cards, and document design.