Sirvi is Estonia’s largest magazine retailer, bringing thousands of stories and inspirations to readers across the country.

The goal of the brand refresh was to make Sirvi’s image warmer and more homely, better reflecting the values of its core audience. While the previous visual language carried a touch of high fashion, the new identity introduced softness, simplicity, and friendliness.

The new Sirvi brand blends lifestyle with accessibility – a little bit of fashion, just the right amount of coziness.

Brand elements: logo, typography, colour palette, graphic element, printed materials, icons, social media visuals, pattern, and merchandise.